Message from the CEO

Welcome to Hironen

Hironen is a textile company with a history of more than 85 years. In 1930, we started our business in Fukui City with the mission of distributing and selling artificial silk, known as rayon today, which was considered an advanced material in those days. Since then, we have been involved in the business as the textile industry grew in Japan. Hironen has been playing a major role in the production and sales of textile every time newly marketed material like nylon, polyester, triacetate, microfibers, and elastic fibers have launched.

We have been working on various projects together with major fiber makers in Japan by keeping good relations with the customers, leading mills and factories. Also, we have been expanding our business to the global market, working together with agencies and mills abroad.

Hironen is a pro-active company; by predicting trends and demands, we challenge risk-taking prior to making any moves in the markets. We try to meet the needs of the customers not only in Japan, but also around the world. Since 2011, we have had our booth at “Premier Vision” in Paris, one of the world’s leading textile exhibitions.

We at Hironen will always strive to improve our operations in design and development, quality control, marketing and sales strategies in order to achieve our goals and to become an asset for both our partners and customers. As professionals in textiles, we shall continue to put forward our best efforts in our business.

Koichi Fujiwara -Chief Executive Officer-